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Chris Webster, the head of retail consulting and technology at Capgemini, has predicted that the demand for online retail over the next ten years could enable British businesses to enjoy an extended period of organic growth.
Discussing the latest IMRG Capgemini Index report the Capgemini head predicted that as consumers become more accustomed to shopping online, and social media sites drive more traffic to online retail stores, online sales could grow by up to 30% a year for the next eight to ten years.
Chris Webster also observed that businesses who take a proactive approach to providing the best possible online experience for customers would enjoy the biggest organic growth.
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