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Fuelled by the growing popularity of online shopping and the reluctance of shoppers to visit high street stores in cold and icy conditions, online sales have been predicted to surpass £11bn this Christmas.
According to payment processor Chase Paymentech Europe, many consumers will decide to avoid icy roads and instead will conduct their Christmas shopping online. As a result, online sales could hit a record £11.5bn.
However, Chase Paymentech Europe have also warned that businesses could miss out on increasing their revenues over the Christmas period if their eCommerce systems can not cope with the expected surge in demand.
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