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Organizations who want to maximise their ROI from social media marketing should offer exclusive or user-generated content rather than marketing content that simply promotes consumption of their brand, a new report has found.
The report identifies seven ways in which organizations can get maximum value from investing in social media marketing initiatives, based on the experiences of more than 250 companies.
These include using social media to offer exclusive content, special deals or early information, offering user-generated content instead of marketing content, and hosting branded online customer communities.
You can read the findings of the report here.
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