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18
Mar
2011

Consumers now research online before they buy

A new study into digital behaviours has found that consumers are increasingly researching brands online before making a purchasing decision. 

Conducted by AMP Agency, the survey, Inside the Buy, found that whether they ultimately make a purchase online or in a shop, an increasing number of consumers are actively seeking out information through digital channels in order to make the best purchasing decision.

Nearly 50% of the consumers surveyed said they conducted online research into a product they were considering buying, with 94% stating that the research positively influenced their decision to make a purchase.

When a potential customers searches online for a product or service you offer, we can help ensure they come to you rather than a competitor by building an eye-catching, search-engine friendly website for your business or brand. 

Find out more.

(webmaster@whitereel.com)
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