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According to an article that was published on the Forbes website recently, industry-leading organisations are building better relationships with their customers and improving their bottom line by combining social networking tools with sophisticated analytics.
The article discusses how companies such as Nokia, China Telecom and Cemex encourage employees to use social media platforms to communicate with customers and raise awareness of products and services.
In addition, the companies use sophisticated analytical tools to extract invaluable insights from social activity streams and behaviours. Using these insights, the companies have been able to enhance their business and decision-making processes and build stronger relationships with their customers and their employees.
The article also discusses how organisations that operate social business practices encourage employees to use social media to tap into the expertise of their colleagues and clients and communicate and share ideas across departments and offices.
You can read the article in full here.
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