“In each case, Whitereel had delivered an extremely high-level of customer satisfaction”.
“From their very first response to our request, they were efficient, supportive and kept everything simple.”The Your Commercial Move team wanted to launch the leading Internet resource for startups and small businesses. They partnered with Whitereel to develop a high-quality, one-stop website for startup and small business owners and Your Commercial Move is now an established digital brand.
“They were always available and nothing was too much trouble.”Your Commercial Move is a comprehensive online resource for small and start up businesses. Through a single website, startup and small business owners can view listings for commercial properties that are for sale, find out about franchise, business share and investor opportunities, obtain details of commercial services in their local area and share ideas and information with other local businesses.
“I cannot recommend them enough. They will always be part of our business.”After founding Your Commercial Move in November 2010, the Your Commercial Move team needed a partner to design and develop the high-quality, one-stop website that would serve as the focal point of the new business. They requested quotes from companies offering web design and development services and chose to partner with Whitereel, the web design and development division of Systems Valley.
“We got in touch with Whitereel after searching online for web design and development companies,” Joy Gardham of Your Commercial Move explains. “From their very first response to our request, they were efficient, supportive and kept everything simple. We gave them a textural view of what we wanted and, as well as providing a quote, they immediately turned around a technical specification, which none of the other suppliers we approached were prepared to do.”
Before entering into a partnership with Whitereel, Your Commercial Move additionally spoke to a number of Whitereel’s existing customers about their experience of working with the web design and development team. “In each case, Whitereel had delivered an extremely high-level of customer satisfaction,” Joy Gardham notes.
Your Commercial Move and Whitereel’s first priority was to set up an interim website that would give Your Commercial Move a digital presence and help launch the new business.
Your Commercial Move provided Whitereel with a textural view of their requirements and the Whitereel team then provided recommendations and suggested layouts for the new website. After discussing the layout of the site with Your Commercial Move and offering ideas and suggestions for how to make the site easy-to-browse and visitor-friendly, the Whitereel team produced a Wireframe design for the site and developed the site’s content and navigation.
Throughout this process, the Your Commercial Move teams were able to view the site’s ongoing design and development and provide Whitereel with comments, suggestions and requirement changes. “We were able to view the ongoing design and development using a project management and collaboration tool,” Joy Gardham comments. “This kept us fully briefed on the project status. In addition, we were able to reach the Whitereel team on Skype, through online meetings and by email. They were always available and nothing was too much trouble.”
The interim website was launched in May 2011. It contained listings for commercial properties that were for let and for sale as well as listings for commercial service providers.
“The interim site has been invaluable as it has helped us establish the Your Commercial Move brand,” Joy Gardham observes. “We have been able to conduct market testing in real time, such as by sending out emails to prospective customers with links to the interim site and conducting marketing calls in which contacts were asked to visit the website and provide feedback. We’ve also been able to raise awareness of Your Commercial Move by sending out press releases with a call to action to click through to the interim site.”
A dedicated member of the Whitereel team has been assigned to Your Commercial Move, with responsibility for uploading new content to the interim site. Meanwhile, Your Commercial Move and Whitereel are working together to launch the main version of the website. In addition to showcasing commercial properties and commercial services, this will include information about franchise, business share, investor and local mentor opportunities and will also contain community forums and classified advertisements.
Your Commercial Move has also turned to Whitereel’s parent company, Systems Valley, for help and support in other business areas, such as email marketing and customer relationship management. “They have been willing and able to support us on ad hoc occasions, even to the extent of producing printable artwork for a charity event we were sponsoring,” Joy Gardham comments. “I cannot recommend them enough. They will always be part of our business.”
Your Commercial Move meets the practical needs of startup and small business owners by showcasing commercial properties, businesses for sale and local commercial services. It also enables startups and small businesses to interact with, and support, each other through forums and online communities.
Whitereel are an award-winning team of web designers and developers who design and develop high-quality websites, portals and E-Commerce stores and build bespoke iOS, web and social media applications. Whitereel is a division of Systems Valley, a leading provider of Microsoft technology solutions and services.
