Whitereel -

Your website is often the first point of contact for your potential customers, and so having an eye catching design, intuitive user interface and relevant content are all important to ensuring your company’s website reaches its full potential and is effective at converting traffic into sales.

Our websites do more than just attract and engage visitors with eye-catching graphics and informative content. They’re built to the highest industry-recognised standards for CSS and HTML and are easy to use and navigate on any browser or platform.

Website Development Process

• We obtain an in-depth understanding of your business and the way visitors will use your website
• Our qualified Marketing Consultants offer suggestions and recommendations for your site based on modern web design, techniques and the needs of your target audience.
• We suggest how to make the site easy to use and as attractive and engaging for visitors as possible
• We produce a wire frame design that indicates where we think content should be placed, based on your requirements and our expertise in the latest design techniques
• Our experienced copywriters can write your site content
• On approval, we populate the site with content and integrate it with the content management system
• The website is fully tested on all devises and platforms
• We deliver the site and provide access to the CMS System so you can take direct control of the site and add new contents whenever you like.

Main Features

Content Management System

The foundation of a self-manageable, user friendly and powerful content management system is the ease with which content can be managed and manipulated online, without the support of technical staff. All our websites are developed using industry-leading Content Management Systems that make your website completely self-administrable and allow you to add new content whenever you wish.

Strong Call to Actions

Our experienced Marketing Consultants will be able to advice you which call to actions will generate the maximum number of leads on your website. We recommend that all call to actions are placed above the fold so they can be found easily to ensure optimum number of leads.

Google Analytics

Google Analytics will be incorporated within the new website to be able to measure how many people have visited the site on a monthly basis. It will also track how they found and accessed the site (direct, through Google or a third party website) so you can easily measure marketing campaign success and ROI.

Menu

The website menu will be the main navigational corner stone of the website and its structure will be defined by a strong and powerful sitemap that is designed in such a way as to categorise and organise the information of the web portal in a meaningful and user friendly way. The menu will be available on all the pages of the website and will help the users quickly and easily navigate to or from any page on the web portal.

Blog

A blog is a key marketing tool, and it is vital to remember the importance of a consistent approach to blog posts. Done well, blogs are invaluable for driving traffic to your website and increasing your Google ranking for your chosen keywords.

Search functionality

All content on the web portal will be indexed and will be easily searchable through search functionality. Users and visitors to the website will be able to locate and read information that is on the web portal through the search facility, through categorised information sets that will be neatly presented once the search operation is completed.

Client Testimonials and Case Studies

It’s important to share your company’s story and reassure your visitors of the credibility and track record of your brand by highlighting your relationship with customers. Therefore we will add testimonials and case studies at strategic points throughout your site.

Social Media Integration

Social networking has become an essential part of business promotion and marketing, with social media sites such as Twitter, Facebook, LinkedIn, Flickr and YouTube providing a free or low-cost channel through which you can raise awareness of your brand, interact with prospective customers and promote your products and services. Your website can be configured to display common social media buttons to enable users to share items effortlessly.